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4.
Media Marketing Strategies University Leaders Use to Increase Alumni Financial Support
by Carter, Wesley Vaughn, D.B.A.  Walden University. 2018: 145 pages; 10787979.
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Millennials' personal connection with brands via social media tools
by Frady, David, M.S.  The Florida State University. 2011: 70 pages; 1508395.
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The Relationship between Social Media and Siting of Omaha Restaurants
by Koespell, Kelly S., M.A.  University of Nebraska at Omaha. 2013: 102 pages; 1548549.
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By Paint and Pixels: Recombining art, social media and new media to advance the role of museums in culture and society
by Wennekamp, Christine, M.A.  The American University of Paris (France). 2011: 143 pages; 10305736.
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Online Tools, Offline Action: Social Media in American Presidency and Protest
by Robertson, Allison Brooke, M.A.  The American University of Paris (France). 2012: 55 pages; 10305743.
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The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies
by Wedlock, Brad C., M.S.  University of Louisiana at Lafayette. 2014: 169 pages; 1557580.
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Rhetorical Analysis of Successful Brands in Social Media Discourse
by Stevanovich, Maja, M.A.  Gonzaga University. 2012: 78 pages; 1531852.
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'Who knows what' vs. 'who knows who': Strategic content seeking in social media
by Kang, Esther, Ph.D.  State University of New York at Buffalo. 2015: 98 pages; 3714618.
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Social media habits and experiences of higher education administrators
by Hansen, Jeremy Thomas, M.S.  California State University, Long Beach. 2016: 96 pages; 10133977.
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Strengthening audience engagement for institutional theatres: Increasing accessibility through social media
by Waugh, Sara Elizabeth, M.B.A./M.F.A.  California State University, Long Beach. 2015: 128 pages; 1587322.
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Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses
by Daemi, Zohreh, D.B.A.  Walden University. 2018: 139 pages; 13425342.
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Social Media Marketing Strategies Used by Small Retail Businesses
by Jordan, Rochelle S., D.B.A.  Walden University. 2018: 122 pages; 10975518.
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Social media strategies to advance organizational change
by Stankovic-Rice, Brandi L., Ed.D.  Pepperdine University. 2011: 208 pages; 3473384.
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The Effects of Social Media Marketing on Help-Seeking Behavior
by Russo, Joseph V., Ph.D.  University of Nevada, Reno. 2016: 110 pages; 10161304.
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Social media and social support: A uses and gratifications examination of health 2.0
by Kim, Lydia Sunnie, Ed.D.  Pepperdine University. 2016: 122 pages; 10001646.
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Teaching Critical Media Literacy Through Videogame Creation in Scratch Programming
by Gregg, Elizabeth A., Ed.D.  Loyola Marymount University. 2014: 403 pages; 3638178.
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Into the Tangled Web: K-12 Educators, Free Speech Rights, and Social Media
by Andrews, John David, Ph.D.  Virginia Commonwealth University. 2012: 130 pages; 3542059.
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