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2.
Essays on the strategic implications of marketing capabilities: Marketing exploration and exploitation
by Price, Joseph Mitchell, Ph.D.  The University of Mississippi. 2012: 139 pages; 3539162.
4.
Survey design, sampling, and analysis with applications
by Tirres, Lizet, M.S.  California State University, Long Beach. 2016: 138 pages; 10131680.
7.
9.
Advertising as Cultural Production
by Cohen, Andrew Connolly, Ph.D.  Yale University. 2017: 286 pages; 10783444.
10.
The social context of advertising: Authenticity, social identity, and reflected appraisals
by Chalmers, Tandy Dayle, Ph.D.  The University of Arizona. 2009: 190 pages; 3355008.
11.
Effects of green advertising on trust building, brand opinion, and purchase behavior
by Martinez Flores, Raul, Ph.D.  Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico). 2012: 123 pages; 3535716.
13.
Student Loyalty Assessment with Online Master's Programs
by Dehghan, Ali, Ph.D.  Eastern Michigan University. 2012: 107 pages; 3544621.
14.
Normalizing happiness: The rhetoric of depression in Direct -to -Consumer advertising
by Ryan, Holly Lynn, Ph.D.  The University of Arizona. 2009: 172 pages; 3369215.
15.
Multimodal Narratives Case Study on Facebook to Promote Outdoor Tourism to Millennials
by Pack, Sabrina Lee, D.B.A.  Grand Canyon University. 2019: 286 pages; 13878387.
16.
Understanding How to Use Mobile Marketing in Small Businesses
by Doleman, John P., D.B.A.  Capella University. 2017: 134 pages; 10621908.
18.
Machiavellian marketing: A Delphi study of the U.S. automobile industry
by Peroni Masserano della Marmora, Matteo, D.B.A.  University of Phoenix. 2013: 247 pages; 3577924.
20.
Integrated Marketing and Nontraditional Student Enrollment Decision Making
by Culliver, Katherine, Ed.D.  University of La Verne. 2015: 257 pages; 10003189.
23.
Small Business Marketing Analytics
by Cates, Dave, Ph.D.  Capitol Technology University. 2018: 148 pages; 28262220.
25.
Gamification and vidoegame's marketing potential
by Laroche, Gerard, M.A.  The American University of Paris (France). 2012: 73 pages; 10305741.
26.
Marketing in the Internet Age
by Xia, Feihong, Ph.D.  University of Pittsburgh. 2016: 92 pages; 10298876.
28.
Smartphone Apps on the Mobile Web: An Exploratory Case Study of Business Models
by Ford, Caroline Morgan, E.D.B.  Georgia State University. 2012: 71 pages; 3547598.
29.
Opera Marketing: Rebranding the Genre
by Richmond, Jessye, M.A.  American University. 2018: 83 pages; 10786455.
30.
Market segmentation based on subcultural socialization: A case study
by Mercado, Haylee Uecker, Ph.D.  The Florida State University. 2008: 243 pages; 3348521.
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