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3.
The Brand Persona: Operationalizing a Synthesis of Brand Equity and Social Capital
by Chicotsky, Brandon Kyle, Ph.D.  The University of Alabama. 2017: 178 pages; 10262196.
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Creating Brand Communities: A Phenomenological Study on Media and the Psychology of Brand Magic
by Goodwin, Jill Suzanne, M.S.  Colorado State University. 2017: 132 pages; 10599404.
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Exploring the combinatory effects of phonesthemes in brand naming
by McCune, Susan Krupa, M.A.  California State University, Long Beach. 2011: 89 pages; 1504506.
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Brand Valuation Model: A Shareholder Value Approach
by Lee, Hyunjung, Ph.D.  Kent State University. 2012: 136 pages; 10631137.
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Names that prick: Royal praise names in Dagbon, northern Ghana
by Salifu, Abdulai, Ph.D.  Indiana University. 2008: 259 pages; 3344619.
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Belief transfers in co-branding and brand extension and the roles of perceptual fit
by Roswinanto, Widyarso, Ph.D.  University of North Texas. 2015: 179 pages; 10034387.
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The antecedents of automotive brand loyalty and repurchase intentions
by Lanza, Kerry M., D.B.A.  University of Phoenix. 2008: 221 pages; 3337537.
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A study of consumer evaluations of brand extensions of nondurable goods
by Tran, Juliet, Ph.D.  Argosy University Online. 2014: 190 pages; 3674211.
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"To fix a perpetual brand": The social construction of race in Virginia, 1675-1750
by Epperson, Terrence W., Ph.D.  Temple University. 1991: 399 pages; 9120790.
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Self -brand overlap and dissociation
by Trump, Rebecca K., Ph.D.  The University of Arizona. 2010: 181 pages; 3402088.
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The Measured Influence of Supplier CSR on Brand Performance Expectations in B2B Relationships
by Saurage-Altenloh, Susan M., Ph.D.  Capella University. 2017: 133 pages; 10262262.
20.
The role of learning and development in employer brand practices
by Schulte, Ann Elizabeth, Ed.D.  University of Pennsylvania. 2010: 147 pages; 3424124.
22.
Obama™: Political branding and participation in the 2012 U.S. presidential election
by Lewandowski, Andrew David, M.A.  Georgetown University. 2013: 179 pages; 1536653.
23.
Analysis of Frozen Desserts Using Low-Temperature Scanning Electron Microscopy (LT-SEM)
by MacDonald, Kinsey Elizabeth, M.S.  Clemson University. 2018: 123 pages; 10982077.
24.
Protecting Brand Equity: Trademark Licenses in Bankruptcy
by Jelinek, Laura Victoria, LL.M.  The George Washington University. 2012: 97 pages; 1515268.
25.
Organizational Culture and Brand Equity at Virginia's Historically Black Colleges and Universities
by Agbeshie-Noye, Isaac, Ed.D.  The George Washington University. 2019: 274 pages; 13810333.
26.
The effects of brand, design, and price on intent to purchase an activity tracker
by Oh, Kyoungwhan, M.S.  The Florida State University. 2014: 101 pages; 1559554.
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Fashion and Art Collaborations: The Benefits for Both Brands in a Designer x Artist Brand Alliance
by Walsh, Kyley, M.A.  Sotheby's Institute of Art - New York. 2016: 90 pages; 10187679.
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Essays in economic theory
by Deb, Joyee, Ph.D.  Northwestern University. 2008: 142 pages; 3303530.
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Examining Employer-Brand Benefits through Online Employer Reviews
by Coaley, Patricia Callanan, Ph.D.  Pepperdine University. 2019: 185 pages; 13861110.
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