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1.
The Brand Persona: Operationalizing a Synthesis of Brand Equity and Social Capital
by Chicotsky, Brandon Kyle, Ph.D.  The University of Alabama. 2017: 178 pages; 10262196.
2.
The Measured Influence of Supplier CSR on Brand Performance Expectations in B2B Relationships
by Saurage-Altenloh, Susan M., Ph.D.  Capella University. 2017: 133 pages; 10262262.
4.
A New Model of Alumni-Perceived Higher Education Brand Equity Evaluation and Outcomes
by Smith, Michael Wade, Ed.D.  University of Pennsylvania. 2020: 251 pages; 28155879.
6.
Organizational Culture and Brand Equity at Virginia's Historically Black Colleges and Universities
by Agbeshie-Noye, Isaac, Ed.D.  The George Washington University. 2019: 274 pages; 13810333.
7.
Brand Equity and Consumer Willingness to Pay Higher Prices for Angus Beef in Fast-Food Restaurants
by Jenkins, Mark Edward Franklin, D.B.A.  Grand Canyon University. 2021: 265 pages; 28319469.
8.
Protecting Brand Equity: Trademark Licenses in Bankruptcy
by Jelinek, Laura Victoria, LL.M.  The George Washington University. 2012: 97 pages; 1515268.
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10.
Brand Valuation Model: A Shareholder Value Approach
by Lee, Hyunjung, Ph.D.  Kent State University. 2012: 136 pages; 10631137.
11.
The antecedents of automotive brand loyalty and repurchase intentions
by Lanza, Kerry M., D.B.A.  University of Phoenix. 2008: 221 pages; 3337537.
13.
Creating Brand Communities: A Phenomenological Study on Media and the Psychology of Brand Magic
by Goodwin, Jill Suzanne, M.S.  Colorado State University. 2017: 132 pages; 10599404.
15.
A study of customer value and loyalty in the supermarket industry
by Wicker, Kenneth D., D.B.A.  Capella University. 2016: 129 pages; 3739763.
16.
The Impact of Stockouts on Customer Loyalty to Lean Retailers
by Turk, Jeffery I., D.B.A.  Walden University. 2012: 126 pages; 3522222.
20.
Effects of green advertising on trust building, brand opinion, and purchase behavior
by Martinez Flores, Raul, Ph.D.  Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico). 2012: 123 pages; 3535716.
21.
Knowledge management driving customer behavior
by Ventaglio, Daniele, M.S.  Pepperdine University. 2013: 76 pages; 1541786.
22.
Belief transfers in co-branding and brand extension and the roles of perceptual fit
by Roswinanto, Widyarso, Ph.D.  University of North Texas. 2015: 179 pages; 10034387.
23.
Obama™: Political branding and participation in the 2012 U.S. presidential election
by Lewandowski, Andrew David, M.A.  Georgetown University. 2013: 179 pages; 1536653.
25.
Ad-Brand Schema Incongruity Effects on Engagement with Facebook Posts
by Glatter, Drake, M.S.  University of Louisiana at Lafayette. 2018: 108 pages; 10812971.
26.
Phenomenological Exploration of the Characteristics of Successful Women Entrepreneurs
by Rieger, Keril, Ph.D.  Northcentral University. 2012: 149 pages; 3515322.
27.
Employee Engagement Construct and Instrument Validation
by Witemeyer, Hazen Allison, E.D.B.  Georgia State University. 2013: 149 pages; 3560653.
29.
Student Loyalty Assessment with Online Master's Programs
by Dehghan, Ali, Ph.D.  Eastern Michigan University. 2012: 107 pages; 3544621.
30.
Examining Employer-Brand Benefits through Online Employer Reviews
by Coaley, Patricia Callanan, Ph.D.  Pepperdine University. 2019: 185 pages; 13861110.
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