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2.
Advertising stigmatas: The evolution of advertising in American poetic culture
by Spies, Elizabeth Jean, Ph.D.  University of California, Riverside. 2010: 293 pages; 3412834.
3.
Advertising as Cultural Production
by Cohen, Andrew Connolly, Ph.D.  Yale University. 2017: 286 pages; 10783444.
7.
Effects of green advertising on trust building, brand opinion, and purchase behavior
by Martinez Flores, Raul, Ph.D.  Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico). 2012: 123 pages; 3535716.
8.
Comparing the Role of Traditional and Digital Advertising Expenses in Generating Firm Value
by Wongjantip, Khwanchat, D.B.A.  Golden Gate University. 2019: 96 pages; 27771465.
9.
Perceived interactivity and uses and gratifications of online interactive advertising
by Hermes, Anna, M.S.M.C.  Arkansas State University. 2016: 98 pages; 10099139.
10.
Can Advertising Be Used to Curb Patterns of Overconsumption?
by Mains, Ashley, M.A.  Prescott College. 2011: 72 pages; 1502907.
13.
Exhibit design using advertising strategies
by Woods, Heather, M.A.  The George Washington University. 2016: 101 pages; 10006498.
14.
Combinatorial problems in online advertising
by Malekian, Azarakhsh, Ph.D.  University of Maryland, College Park. 2009: 110 pages; 3391381.
15.
Computational Models for Scheduling in Online Advertising
by Arkhipov, Dmitri I., Ph.D.  University of California, Irvine. 2016: 117 pages; 10168557.
16.
17.
Psychological Media Effects of Narrative Transportation in Advertising
by Byrne, Betsy A., M.S.  University of Louisiana at Lafayette. 2016: 70 pages; 10163320.
18.
Normalizing happiness: The rhetoric of depression in Direct -to -Consumer advertising
by Ryan, Holly Lynn, Ph.D.  The University of Arizona. 2009: 172 pages; 3369215.
19.
Observer interpretation of signaling in consumer decision making
by Matherly, James Edward, III, Ph.D.  University of Maryland, College Park. 2013: 105 pages; 3587355.
20.
The economics of information with applications in advertising and philanthropic organizations
by Hanks, Andrew Stephen, Ph.D.  Washington State University. 2011: 122 pages; 3460390.
21.
A study of soft skills for IT workers in recruitment advertising
by Tannahill, Glenda K., Ph.D.  Capella University. 2007: 146 pages; 3291460.
22.
The social context of advertising: Authenticity, social identity, and reflected appraisals
by Chalmers, Tandy Dayle, Ph.D.  The University of Arizona. 2009: 190 pages; 3355008.
23.
A cross-cultural comparison of U.S. and Taiwanese print advertising strategy
by Wu, Chun-Lin, M.S.  San Jose State University. 2009: 45 pages; 1470996.
24.
A Content Analysis Investigating Persuasion Intent in YouTube Videos that Target Preschool-Age Children
by Walker, Brittanny L., M.S.  University of Louisiana at Lafayette. 2018: 95 pages; 10815095.
25.
Mind & matter: The discursive construction of the iPhone in Apple's advertising
by Stratton, Nicholas, M.A.  The University of Wisconsin - Milwaukee. 2014: 127 pages; 1573766.
26.
Sex offenders and media: Separating fact from fiction
by Galeste, Marcus-Antonio, M.S.  California State University, Long Beach. 2010: 97 pages; 1490285.
27.
Motivations Predicting Facebook Users' Engagement with Advertising: A Uses and Gratifications Approach
by Estrada, Priscilla C., M.S.  University of Louisiana at Lafayette. 2018: 79 pages; 10978175.
29.
Warning Label Modalities and Message Order Effects for Digitally Enhanced Models in Advertising
by Squyres, Rebecca T., M.S.  University of Louisiana at Lafayette. 2015: 81 pages; 10003771.
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