Twenty-one small business supermarket and other grocery store owners in an eight state expanded Mid-Atlantic region provided 161 individual textual descriptions of success attributes, based on a research framework of six business success factors. The synthesized composite integration of these attributes presented the emergence of seven themes based on an average of 35 years of experiential knowledge in the marketplace. The purpose of this qualitative phenomenological case study, using a modified van Kaam methodology by Moustakas, was to investigate the attributes that contributed to the individual and business success of small business owners of supermarkets, and other grocery (except convenience) stores in Maryland, Virginia, West Virginia, Pennsylvania, New York, North Carolina, Delaware, and the District of Columbia? The participants in the study reported a North American Industry Classification System 445110. The open-ended interview questions focused on six individual and business success categories: individual and business attributes, business plan, networking, knowledge resources, and risk. The results of the research suggested the emergence of seven success attribute themes: customer service, relationships with suppliers, structural characteristics, community involvement, embracing risk, good employees, and external characteristics.
|School:||University of Phoenix|
|School Location:||United States -- Arizona|
|Source:||DAI-A 73/07(E), Dissertation Abstracts International|
|Subjects:||Entrepreneurship, Management, Commerce-Business|
|Keywords:||Attributes, Customer service, Grocery stores, Risk, Small business, Supermarkets|
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