Dissertation/Thesis Abstract

by Caban, Julie-Christine, M.F.A., California State University, Long Beach, 2011, 12; 1507701
Abstract (Summary)

Surfing and graphic design were both part of my daily life. For this reason, I found myself drawn to creating work that involved the two. Surf culture is often perceived as a free spirited subculture that chases waves. Graphic design is a creative process that chases the communication ideal. Surfing, which relies on wind, currents and tides, is mostly uncontrollable, while graphic design is carefully controlled and methodical. I was interested in exploring graphic design wherein the decision-making process no longer relied on the designer's aesthetics but instead on uncontrollable aspects, as is the case in the surfing culture.

Surfography is an artistic concept that I developed and pioneered; it is a fusion of typography, photography and surfing. My explorations consisted of using surf culture signs and codes within my design concepts. The unpredictability of the surf elements influenced the decision-making process and played an important role in the outcome of the work.

Indexing (document details)
Advisor: Hovind, Tor
School: California State University, Long Beach
School Location: United States -- California
Source: MAI 50/04M, Masters Abstracts International
Subjects: Fine arts, Design
Keywords: Original artwork, Photography, Typography
Publication Number: 1507701
ISBN: 978-1-267-18215-9
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