Dissertation/Thesis Abstract

Increasing survey response rates through appeals, pre-notices, and reminders
by Cool, Michael R., M.S., California State University, Long Beach, 2011, 95; 1507631
Abstract (Summary)

The present study examined the effects of pre-notices, appeals, and reminders on the response rate to an online survey. One hundred forty faculty members were evenly divided into three experimental conditions and one control condition. Each participant received an email invitation to complete an online survey. In the first condition, a pre- notice was sent 1 week prior to the delivery of the invitation. In the second condition, an appeal that stressed the need for participation was included with the invitation. In the third condition, a reminder notice was sent 1 week after the delivery of the invitation. The control condition featured only the invitation, with no other correspondences. The study hypothesized that any of the treatment conditions would elicit a higher response rate than the control condition and response rates among the treatment conditions would differ. A chi-square test revealed that no significant differences existed between any of the conditions.

Indexing (document details)
Advisor: Whitney, David J.
School: California State University, Long Beach
School Location: United States -- California
Source: MAI 50/04M, Masters Abstracts International
Subjects: Behavioral psychology, Psychology
Publication Number: 1507631
ISBN: 978-1-267-18143-5
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