This is a qualitative study of collective action at a large American university. The project explores the motivations for civic engagement of individuals. Eighteen respondents that had been involved with a Sustainability and Greening (SAG) council were interviewed with a biographical in-depth interview approach using an open-ended interview guide. Data was analyzed deductively using Diffusion of Innovations theory as a guide. Categorizing individuals according to Diffusion of Innovation adopter categories proved useful in understanding motivations to engage. Results show that individuals went through an innovation-decision process and were motivated by perceived compatibility of the SAG council collective action with their prior knowledge and current social context, relative advantages of the SAG as an innovation, and most notably by opinion leader endorsements. The study contributes to collective action research by showing how actors can be differentially motivated over time and how engagement can be nurtured to meet our looming social problems.
|Advisor:||Sapp, Stephen G.|
|Commitee:||Cast, Alicia D., Gentile, Douglas A.|
|School:||Iowa State University|
|Department:||Interdisciplinary Graduate Studies|
|School Location:||United States -- Iowa|
|Source:||MAI 50/04M, Masters Abstracts International|
|Subjects:||Cultural anthropology, Educational sociology, Sociology, Sustainability|
|Keywords:||Activism motivation, Civic engagement, Collective action, Diffusion of innovations, Qualitative research, Sustainability activism|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be