Morale can be a powerful indicator of organizational health and productivity. Achieving, maintaining and sustaining employee morale is one of the challenges of leadership. In this study, morale is examined through the lens of an individual site of a well-known healthcare organization, Cancer Treatment Centers of America, where the employees appear incredibly buoyant and project high levels of positive morale in spite of dealing with serious illness, pain, death, grief and loss. Two defining aspects of this institution are the integration of Complementary and Alternative (CAM) medical practices into patient care and the infusion of hope into all facets of staff and patient interactions. This case study attempts to measure how strong, interactive leadership and effective communication correlate to positive organizational morale.
Key Words: Leadership, communication, morale, hope, complementary and alternative medicine
|Advisor:||Nepton, Carol, Lacey, James W.|
|Commitee:||Moore-West, Margaret, Nepton, Carol|
|School:||Franklin Pierce University|
|School Location:||United States -- New Hampshire|
|Source:||DAI-A 73/04, Dissertation Abstracts International|
|Subjects:||Management, Communication, Alternative Medicine, Organizational behavior, Health care management|
|Keywords:||Communication, Complementary and alternative medicine, Hope, Leadership, Morale|
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