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Small to mid-sized community churches face many challenges developing the services that will fulfill the needs of members and non-members and deliver them in a way that fits the way we live in a modern society. Their long-term survival depends largely on their ability to attract and engage prospective members. Exploration of this topic has shown that the level of affinity, understanding of culture, volunteer opportunities and a feeling of authenticity towards engagement with the community are critical factors for people deciding where to put their physical and emotional energy. Using a service design approach, churches can take a systemic look at enhancing the experience for visitors in these areas.
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visitorjourneymap.pdf (78.8 KB)
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video_storyboard.pdf (808.8 KB)
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scenario_storyboards.pdf (3.2 MB)
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randallblair_member_engagement.pdf (11.3 MB)
| Advisor: | Eckersley, Michael |
| Commitee: | Branham, Richard, Rosen, Dennis L. |
| School: | University of Kansas |
| Department: | Design |
| School Location: | United States -- Kansas |
| Source: | MAI 50/03M, Masters Abstracts International |
| Source Type: | DISSERTATION |
| Subjects: | Social research, Design |
| Keywords: | Community, Design, Interaction design, Service design |
| Publication Number: | 1501987 |
| ISBN: | 978-1-267-00345-4 |
