Dissertation/Thesis Abstract

Silver Screen to Green Screen: Hollywood Blockbusters as Communication and Education Tools on Environmental Issues
by Komar, Amanda, M.A., The University of North Carolina at Chapel Hill, 2011, 114; 1500679
Abstract (Summary)

Using content analysis, this study will examine how the use of feature-length fictional films with environmental themes can be used as a communication and education tool for environmental issues currently present in the world today.

A total of 14 films were viewed for this study. Two films were removed from analysis because their plots revolving mainly around political themes, rather than environmental themes. In total, 11 major environmental themes were identified, the most prevalent being protection/treatment of animals, pollution/dumping, and natural resource exploitation.

The films were all framed in a pro-environment fashion in which the protagonist is fighting for the environment and the environment is portrayed as the fragile and innocent victim. Each film had poignant take home messages that could be used to communicate important environmental issues to the public.

Indexing (document details)
Advisor: Boynton, Lois
Commitee: Comello, Lenora, Dempsey, Sarah
School: The University of North Carolina at Chapel Hill
Department: Journalism & Mass Communication
School Location: United States -- North Carolina
Source: MAI 50/02M, Masters Abstracts International
Subjects: Mass communications
Publication Number: 1500679
ISBN: 978-1-124-94120-2
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