Dissertation/Thesis Abstract

Student Engagement, Alumni Satisfaction, and Alumni Donations at a Public Four Year Institution: An Analysis of How the Undergraduate Experience Influences Alumni Donations
by Drew-Branch, Vanessa L., Ed.D., West Virginia University, 2011, 68; 3476544
Abstract (Summary)

This dissertation study examined the relationships between undergraduate student engagement, alumni satisfaction and alumni willingness to make donations of time and/or money. The research site was an Eastern, public, Master's Colleges and Universities and was considered a larger institution. The Student Engagement and Alumni Satisfaction Assessment (SEASA) was developed for this research study, was electronically delivered to alumni via the college’s alumni development office. There were 847 alumni responses. The findings in this study show that there is a statistically significant relationship between student engagement and alumni satisfaction. There is also a significant relationship between alumni satisfaction and alumni willingness to donate their time and money. This study was able to identify specific areas of the undergraduate experience where there was relationship between alumni satisfaction and their willingness to donate time and money.

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Indexing (document details)
Advisor: Jones, Elizabeth
School: West Virginia University
School Location: United States -- West Virginia
Source: DAI-A 72/12, Dissertation Abstracts International
Subjects: Education finance, Higher Education Administration, Educational leadership
Keywords: Alumni donations, Alumni satisfaction, Engagement, Undergraduate
Publication Number: 3476544
ISBN: 978-1-124-89937-4
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