The Third Street Promenade, a mixed-use pedestrian mall in Santa Monica, California is distinguished from other shopping centers by the presence of numerous and varied street performers, who contribute to the mall's sense of place. Through an analysis of the results of 100 surveys, participant observation, and interpretivist ethnography, this study addresses the following questions: 1) do street performers add to the creation of a sense of place on the Promenade? 2) do visitors consider street performers to be an attractive feature of the Promenade? 3) and what are the relationships between street performers and mall visitors? This study suggests that street performers are an important part of the festival-like character of the Promenade, not only entertaining visitors, but also attracting them. Street performers, therefore, should be considered as a crucial factor in pedestrian mall success and a contributing factor to a unique sense of place.
|Advisor:||Curtis, James R.|
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 50/01M, Masters Abstracts International|
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