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Dissertation/Thesis Abstract

A phenomenological study of intangible asset management versus leadership styles while outsourcing
by Hsieh, Juurong, D.M., University of Phoenix, 2008, 188; 3311983
Abstract (Summary)

The purpose of this qualitative, phenomenological study was to explore, investigate, and understand the perception and experience from outsourcing managers on their intangible asset management versus their leadership styles in the electronic packaging companies or industry. Outsourcing is widely used to achieve the corporate business goals and expand their products and services in a global market. Jobs get replaced, reshuffled, and redefined as knowledge workers migrate from one place to the other. This phenomenological study concluded the leadership (style) does play a major and perhaps one most crucial role on managing intangible assets (knowledge workers and their tacit knowledge) during outsourcing. The team leader was confirmed as one most popular leadership style in this study from 10 electronic packaging companies' executives and managers. The hope is to generate more understandings and interests in further researches on different leadership styles and types while outsourcing and their relationships to a more effective intangible asset management.

Indexing (document details)
School: University of Phoenix
School Location: United States -- Arizona
Source: DAI-A 69/05, Dissertation Abstracts International
Subjects: Management, Economics
Keywords: Asset management, Intangible asset management, Intangible assets, Leadership, Leadership style(s), Outsourcing, Outsourcing management
Publication Number: 3311983
ISBN: 978-0-549-62670-1
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