This thesis examined the 2010 Ukrainian presidential election between Viktor Yanykovich and Yulia Tymoshenko through the lens of the presidential imaging strategies used and the narratives that the candidates constructed. After discussing Ukraine's cultural and political background, reviewing the literature of image construction methods, and outlining Barry Brummett's representative anecdote methodology, this thesis examined the anecdotes of both Yanykovich and Tymoshenko as well as that of a single rhetorical event from the campaign, the non-debate in which Yanykovich refused to participate. This analysis led to several significant implications about imaging strategies, Brummett's methodology, and Ukrainian political discourse.
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 50/01M, Masters Abstracts International|
|Subjects:||East European Studies, Communication, Political science|
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