The purpose of this study was to examine the motivations of people who visit Disneyland in Anaheim, California. The Leisure Motivation Scale was implemented in a survey conducted on visitors who were traveling to Disneyland. A total of 200 questionnaires were distributed during a five-week period in summer of 2010. The survey results of the four motivational dimensions in the Leisure Motivation Scale—social, intellectual, competence-mastery, and stimulus-avoidance—were analyzed across eight demographic variables, which included gender, age, ethnicity, residential status, traveling with children or not, times visited Disneyland, level of education, and annual income. The results showed that the stimulus-avoidance dimension was the most influential motivation for people who were visiting Disneyland. Moreover, this study found that visitors' motivations differ by demographic variables. The findings from this study provided information on what motivate people to visit Disneyland with respect to specific demographic variables and what aspects of services and attractions amusement parks may enhance to attract and satisfy visitors of different needs.
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 50/01M, Masters Abstracts International|
|Subjects:||Behavioral psychology, Recreation|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be