The purpose of this study was to examine the motivations of people who visit Disneyland in Anaheim, California. The Leisure Motivation Scale was implemented in a survey conducted on visitors who were traveling to Disneyland. A total of 200 questionnaires were distributed during a five-week period in summer of 2010. The survey results of the four motivational dimensions in the Leisure Motivation Scale—social, intellectual, competence-mastery, and stimulus-avoidance—were analyzed across eight demographic variables, which included gender, age, ethnicity, residential status, traveling with children or not, times visited Disneyland, level of education, and annual income. The results showed that the stimulus-avoidance dimension was the most influential motivation for people who were visiting Disneyland. Moreover, this study found that visitors' motivations differ by demographic variables. The findings from this study provided information on what motivate people to visit Disneyland with respect to specific demographic variables and what aspects of services and attractions amusement parks may enhance to attract and satisfy visitors of different needs.
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 50/01M, Masters Abstracts International|
|Subjects:||Behavioral psychology, Recreation|
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