Dissertation/Thesis Abstract

Gaming Literacy: Construct Validation and Scale Construction
by Rosenberg, Kenneth, M.A., University of South Florida, 2011, 104; 1497523
Abstract (Summary)

This thesis is the first attempt to construct a standardized measure of literacy for the medium of video games, filling a gap in the literature by synthesizing various items of skills, behaviors, and affective components from existent studies and determining their correlations through analysis of survey data. The five categories that were derived from conceptual review and factor analysis have high measures of internal consistency: Information and Systems Management; Exploration and Enjoyment; Teamwork; Design; and Socialization. To test for external consistency and reliability, the proposed gaming literacy model was compared to the Novak and Hoffman (1997) construction of flow, using the three primary components of Challenge, Skill, and Play. Flow is the ultimate level of optimal experience possible with any activity, so it was assumed that high levels of self-reported literacy would coincide with similarly elevated scores in concern with the flow phenomenon. The data shows that, indeed, there is a positive and statistically significant relationship between the two constructs. Nomological validity tests between males and females were conducted post-hoc, using the available data. The intended use for this scale is to establish a baseline measurement system for self-report methods of assessing literacy with video games. Future research should attempt to correlate the scale to actual gaming activity, test the importance of each component in an experimental setting, and determine the discriminate validity by comparing it to scales that have been established for other forms of digital literacy.

Indexing (document details)
Advisor: Liu, Scott
Commitee: Gathegi, John, Watson, Roxanne
School: University of South Florida
Department: Mass Communications
School Location: United States -- Florida
Source: MAI 50/01M, Masters Abstracts International
Source Type: DISSERTATION
Subjects: Mass communications
Keywords: Gaming, Literacy, Media literacy, Scale construction, Video games
Publication Number: 1497523
ISBN: 978-1-124-81469-8
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