This study argues that members of the British Mod youth subculture, born on the cusp of 1960, had a far greater impact on British society and British national identity than they have been credited with thus far. Although they were not considered activists, nor did the majority wish to assume political identities, Mods' cosmopolitan approach to fashion and leisure quickly garnered attention from the British press, giving Britain's old guard a taste of the upcoming generation's sensibilities, and the world at large, a sense that Britain was shedding its stodgy attitude to make room for something more innovative and open-minded. Further, this paper asserts that one cannot base the impact of a subculture merely on the way it challenges the hegemony, but must examine its significance by placing it in historical context and exploring the myriad ways politics, society, and the economy affect the subculture, and vice versa.
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 49/05M, Masters Abstracts International|
|Subjects:||European history, Gender studies|
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