Dissertation/Thesis Abstract

Training college students to increase employment opportunity using social networking websites
by Saedi, Brandon, M.S., California State University, Long Beach, 2010, 91; 1490415
Abstract (Summary)

Behavioral theories are reviewed and a training program influencing online social networking activities has been developed. Theory of Planned Behavior served as the conceptual framework for training, which focused on behavioral intention as the target outcome. A sample of N = 84 college students were surveyed in an experimental design with two groups (training vs. control). Trainees indicated greater intentions toward changing behavior than prior to the training (M = 6.13, SD = .96; M = 4.64, SD = 1.59; t(41) = -6.61, p < .01). Trainees also reported greater intentions to change behaviors than the control group (M = 6.13, SD = .96; M= 3.85, SD = 1.73; t(64) = -7.49, p < .01). Attitudes ( b = 1.12, p < .01) and norms (b =.73, p < .01) partially mediated training effects on intentions. Motivation to learn also influenced trainees" intentions, ( b = .41, p < .01).

Indexing (document details)
Advisor: Nguyen, Hannah-Hanh
School: California State University, Long Beach
School Location: United States -- California
Source: MAI 49/04M, Masters Abstracts International
Subjects: Occupational psychology, Higher education
Publication Number: 1490415
ISBN: 978-1-124-55029-9
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