Dissertation/Thesis Abstract

The relationship between the online secondary ticket market and college athletics
by Cozart, Emily Smyth, M.A., The University of North Carolina at Chapel Hill, 2010, 106; 1483161
Abstract (Summary)

This study examined the relationship between the online secondary ticket market and college athletic departments. A survey was emailed to the highest-ranking ticket office official at National Collegiate Athletic Association member institutions that are categorized as Football Bowl Subdivision. The survey collected data on the existence of a formal contract between the athletic department and an online secondary ticket company; ticket office officials' opinions regarding the online secondary ticket company; and measured levels of agreement that certain factors had on the existence or non-existence of a formal contract between the athletic department and an online secondary ticket company.

Descriptive statistics were run on the collected data, and chi-square tests were run to determine if there were significant (p<0.05) relationships between athletic departments and the online secondary ticket market. Descriptive statistics and chi-square results were analyzed and discussed.

Indexing (document details)
Advisor: Osborne, Barbara
Commitee: Hedgpeth, Elizabeth, Shields, Edgar W., Jr.
School: The University of North Carolina at Chapel Hill
Department: Exercise and Sport Science
School Location: United States -- North Carolina
Source: MAI 49/02M, Masters Abstracts International
Source Type: DISSERTATION
Subjects: Sports Management
Keywords:
Publication Number: 1483161
ISBN: 9781124349435
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