This study examined the relationship between the online secondary ticket market and college athletic departments. A survey was emailed to the highest-ranking ticket office official at National Collegiate Athletic Association member institutions that are categorized as Football Bowl Subdivision. The survey collected data on the existence of a formal contract between the athletic department and an online secondary ticket company; ticket office officials' opinions regarding the online secondary ticket company; and measured levels of agreement that certain factors had on the existence or non-existence of a formal contract between the athletic department and an online secondary ticket company.
Descriptive statistics were run on the collected data, and chi-square tests were run to determine if there were significant (p<0.05) relationships between athletic departments and the online secondary ticket market. Descriptive statistics and chi-square results were analyzed and discussed.
|Commitee:||Hedgpeth, Elizabeth, Shields, Edgar W., Jr.|
|School:||The University of North Carolina at Chapel Hill|
|Department:||Exercise and Sport Science|
|School Location:||United States -- North Carolina|
|Source:||MAI 49/02M, Masters Abstracts International|
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