This study examined the relationship between the online secondary ticket market and college athletic departments. A survey was emailed to the highest-ranking ticket office official at National Collegiate Athletic Association member institutions that are categorized as Football Bowl Subdivision. The survey collected data on the existence of a formal contract between the athletic department and an online secondary ticket company; ticket office officials' opinions regarding the online secondary ticket company; and measured levels of agreement that certain factors had on the existence or non-existence of a formal contract between the athletic department and an online secondary ticket company.
Descriptive statistics were run on the collected data, and chi-square tests were run to determine if there were significant (p<0.05) relationships between athletic departments and the online secondary ticket market. Descriptive statistics and chi-square results were analyzed and discussed.
|Commitee:||Hedgpeth, Elizabeth, Shields, Edgar W., Jr.|
|School:||The University of North Carolina at Chapel Hill|
|Department:||Exercise and Sport Science|
|School Location:||United States -- North Carolina|
|Source:||MAI 49/02M, Masters Abstracts International|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be