Dissertation/Thesis Abstract

Employees' uniforms on company image, employees' self-perception and customers' perception
by Tu, Yi-Ting, M.A., California State University, Long Beach, 2010, 76; 1486689
Abstract (Summary)

The purpose of the study was to investigate how different styles of employee uniforms affect customers' perceptions of the hotel image and employees' self-perceptions of the attires. Hotel uniforms are a part of an organization's image and an extension of hospitality service. Appropriately designed uniforms not only enhance hotel ambiance but also increase employees' job satisfaction.

The results of the study indicated that there was significance in the relationship between uniform and employee job performance. Significance also existed between employees' job satisfaction and styles of uniforms. Different styles of uniform and customers' perceptions of employee performance were also found to have a significant relationship.

Indexing (document details)
Advisor: Yeh, Ronnie
School: California State University, Long Beach
School Location: United States -- California
Source: MAI 49/02M, Masters Abstracts International
Subjects: Marketing, Management
Publication Number: 1486689
ISBN: 978-1-124-27733-2
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