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Dissertation/Thesis Abstract

Presidential ethos: Leadership as a goal and tool in the rhetoric of recent American presidents
by Rice, Brandon Marshall, M.A., Western Carolina University, 2010, 85; 1478934
Abstract (Summary)

This thesis discusses the role of leadership as an aspect of ethos in presidential rhetoric. In it, a terminology is established to deal with two original applications of leadership ethos in presidential rhetoric: accumulating, or building up leadership status as an independent goal, and wielding, or using the established ethos of the presidency to affect some other goal of persuasion. These terms provide the basis for an approach to analyzing presidential rhetoric. Support for this approach is drawn from the theoretical basis of authorities reaching as far back as Aristotle up to the much more U.S.-specific observations of David Zarefsky, Richard Neustadt, and others. Applications of this division are then applied to speeches from U.S. presidents from Reagan to Obama. Finally, suggestions for the usage and application of the established accumulating/wielding dichotomy are summarized.

Indexing (document details)
Advisor: Huber, Beth
Commitee: Baker, Marsha Lee, Cooper, Chris
School: Western Carolina University
Department: English
School Location: United States -- North Carolina
Source: MAI 48/06M, Masters Abstracts International
Subjects: American history, Political science, Rhetoric
Keywords: Ethos, Presidential, Rhetoric
Publication Number: 1478934
ISBN: 978-1-124-09140-2
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