This thesis discusses the role of leadership as an aspect of ethos in presidential rhetoric. In it, a terminology is established to deal with two original applications of leadership ethos in presidential rhetoric: accumulating, or building up leadership status as an independent goal, and wielding, or using the established ethos of the presidency to affect some other goal of persuasion. These terms provide the basis for an approach to analyzing presidential rhetoric. Support for this approach is drawn from the theoretical basis of authorities reaching as far back as Aristotle up to the much more U.S.-specific observations of David Zarefsky, Richard Neustadt, and others. Applications of this division are then applied to speeches from U.S. presidents from Reagan to Obama. Finally, suggestions for the usage and application of the established accumulating/wielding dichotomy are summarized.
|Commitee:||Baker, Marsha Lee, Cooper, Chris|
|School:||Western Carolina University|
|School Location:||United States -- North Carolina|
|Source:||MAI 48/06M, Masters Abstracts International|
|Subjects:||American history, Political science, Rhetoric|
|Keywords:||Ethos, Presidential, Rhetoric|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be