Dissertation/Thesis Abstract

Comfort Homestead: Business plan for private duty homecare
by Kann, Vannak H., M.S., California State University, Long Beach, 2009, 45; 1481620
Abstract (Summary)

The thesis project is to create a business plan for a future private duty home care services named “Comfort Homestead.” The home care services will be created as a Limited Liability Company (LLC) based in Long Beach City to provide affordable, and compassionate care to all our clients. The market analysis indicates that there is a need for home care services in this area.

Comfort Homestead will be forming in 5 to 6 years to provide non-medical services such as personal care and homemaking. Services will be offered to patients of all ages. The target market will encompass the senior population, since they are the main users. We will focus our marketing strategies on three target audiences which include individual clients who need care, referral sources, and children of aging parents.

The total funding needed to open Comfort Homestead is $35,295. The agency plan on taking a $50,000 5-year loan, and Ms. Vin Te will invest $10,000 into the business. Our plan includes assumptions of 100% sales in cash. Some critical risk factors foreseen include that owner will be a first time business owner, and that it will be challenging to attract new patients since we are not well established in the community.

Indexing (document details)
Advisor: Reynolds, Grace
School: California State University, Long Beach
School Location: United States -- California
Source: MAI 48/04M, Masters Abstracts International
Subjects: Health care management
Publication Number: 1481620
ISBN: 978-1-109-65666-4
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