I have employed the corporate planning model (external evaluation, internal evaluation, analysis and proposal of alternative courses of action) on two not-for-profit organizations, Shakespeare Festival/LA and California Repertory. Both organizations had established strategic plans without the use of the corporate model.
I began by surveying the arts/entertainment industry in which the organizations compete. I then identified opportunities and threats that are present within that industry.
Next I analyzed financial data, and viewed the organization through the eyes of the public. This information allowed me to survey strengths and weaknesses of each organization.
I then examined the current strategies of each organization, created a SWOT analysis, and then developed informed effective alternatives for the companies.
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 48/04M, Masters Abstracts International|
|Subjects:||Management, Theater, Business education|
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