Dissertation/Thesis Abstract

Efficacy of corporate planning strategies on not-for-profit organizations
by Ancalade, Jeremy P., M.B.A., California State University, Long Beach, 2009, 106; 1481580
Abstract (Summary)

I have employed the corporate planning model (external evaluation, internal evaluation, analysis and proposal of alternative courses of action) on two not-for-profit organizations, Shakespeare Festival/LA and California Repertory. Both organizations had established strategic plans without the use of the corporate model.

I began by surveying the arts/entertainment industry in which the organizations compete. I then identified opportunities and threats that are present within that industry.

Next I analyzed financial data, and viewed the organization through the eyes of the public. This information allowed me to survey strengths and weaknesses of each organization.

I then examined the current strategies of each organization, created a SWOT analysis, and then developed informed effective alternatives for the companies.

Indexing (document details)
Advisor: Gordon, Joanne
Commitee:
School: California State University, Long Beach
School Location: United States -- California
Source: MAI 48/04M, Masters Abstracts International
Source Type: DISSERTATION
Subjects: Management, Theater, Business education
Keywords:
Publication Number: 1481580
ISBN: 978-1-109-65745-6
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