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I have employed the corporate planning model (external evaluation, internal evaluation, analysis and proposal of alternative courses of action) on two not-for-profit organizations, Shakespeare Festival/LA and California Repertory. Both organizations had established strategic plans without the use of the corporate model.
I began by surveying the arts/entertainment industry in which the organizations compete. I then identified opportunities and threats that are present within that industry.
Next I analyzed financial data, and viewed the organization through the eyes of the public. This information allowed me to survey strengths and weaknesses of each organization.
I then examined the current strategies of each organization, created a SWOT analysis, and then developed informed effective alternatives for the companies.
Advisor: | Gordon, Joanne |
Commitee: | |
School: | California State University, Long Beach |
School Location: | United States -- California |
Source: | MAI 48/04M, Masters Abstracts International |
Source Type: | DISSERTATION |
Subjects: | Management, Theater, Business education, Theater Companies and Dinner Theaters, Business and Secretarial Schools |
Keywords: | |
Publication Number: | 1481580 |
ISBN: | 978-1-109-65745-6 |