The problem addressed by the study was the need to determine whether participants perceive e-learning training as effective as traditional training in a retail business setting. A mixed-methods study was conducted at a sales and service retail organization to determine whether participants perceive e-learning training as an effective method for training in comparison to traditional training. A survey was used during the qualitative phase with the data analyzed using a paired-observations test. No differences were found in the perception of the training effectiveness based on training method. An ANOVA was used to determine whether there were differences between learner types (sales employees and service employees) and perceived training effectiveness, which yielded sufficient evidence to reject the null hypothesis that there were no differences between the groups. During the qualitative phase, interviews were used to identify the attributes that enhanced or detracted from e-learning training. After triangulation of the data, the study results indicated the participants demonstrated a preference for traditional training over e-learning training. The convenience of e-learning training with on-demand availability, user controlled training pace, and chunked segments were identified as elements that enhanced the e-learning training method. Commonly identified barriers were not identified as inhibiting the participants. Managers with the ability to implement e-learning training as a cost savings measure should continue to pursue online training while monitoring the acceptance of the training method change and carefully selecting programs that translate into an e-learning format.
|School Location:||United States -- Arizona|
|Source:||DAI-A 70/06, Dissertation Abstracts International|
|Subjects:||Management, Adult education, Business education, Educational technology, Business and Secretarial Schools|
|Keywords:||Andragogy, Business, E-learning, Learner perceptions, Online learning, Training barriers, Training characteristics, Training effectiveness|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be