The Sustainable Quality of Life for Artisans Practicing the Fair Trade Business Model study examines the principles of the Fair Trade Business Model (FTBM). The Fair Trade Federation (FTF) is used often as a frame of reference by American writers. Other International Fair Trade organizations are referenced for supporting data on Fair Trade (FT). This paper looks at how and if the Fair Trade Business Model can position itself firmly within a “new globalization,” and a viable way of international trading, which results in a sustainable economic model, socially just model, and sustainable Quality of Life (QOL) producing model for female craft artisans. Case studies of Ugandan and Thai artisans who are trying to participate in the Fair Trade principles will give definition to the Fair Trade situation in these countries. The study looks at existing successes, current flaws, and challenges of the model to be addressed. The study examines the economics and the social justice elements that impact and position the FTBM as a viable, marketable brand. This dissertation presents the current FTBM, in the context of Uganda and Thailand case studies, and presents workable alternatives for a continuing and evolving FTBM that will be appropriate for skilled women making crafts.
|Commitee:||Amster, Randall, Edgar, Robert, Rahtz, Don, Sneed, Paul|
|Department:||Education / Sustainability Education|
|School Location:||United States -- Arizona|
|Source:||DAI-A 70/06, Dissertation Abstracts International|
|Subjects:||Marketing, Womens studies, Business education|
|Keywords:||Alternative trade organization, Conscious consumer, Fair Trade movement, Living wage, Nongovernment organization, Poverty|
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