Dissertation/Thesis Abstract

In search of a message to promote personal health information management
by Jacobs, Ellen B., Ph.D., University of Nebraska Medical Center, 2009, 236; 3361042
Abstract (Summary)

Research has shown that individuals who take an active role in their health and health care have better outcomes, lower costs, and higher functional status than those who take a more passive role. To be an active participant, individuals need information about themselves. However, most individuals are uninterested in taking on the responsibility of personal health information management (PHIM).

Adopting PHIM requires individuals to adopt new behaviors. This study begins to answer the question; What may influence students at an academic medical center to adopt PHIM? People are more likely to accept new ideas or take action when they perceive they will benefit from that idea or action. The most effective way of learning what is personally relevant to the specific target audience is to ask them.

A qualitative research design using focus groups to collect the data was completed at an academic medical center in a medium sized Midwestern city. This site was selected because the university offered students free Web based PHR.

The results of the study can be used to inform a to inform a social marketing strategy for promoting PHIM. Through the application of the Motivation, Opportunity, and Ability Model to the research findings, by comparing characteristics of the research participants to those of prior research, and by integrating the findings into the conceptual framework composed of a matrix of the marketing mix to the MOA Model, potentially personally relevant goals were identified. The students felt personally relevant goals were the need to maintain immunization records in an organized, convenient manner. They perceived that were healthy and had small amount of discretionary time, and favored systems that involved technology.

The message that may influence students to adopt PHIM would include increasing awareness, describing "how to," and scary story of those who suffered because they did not do PHIM. These messages would best deliver the messages by an authority, a celebrity, or an organization with nothing to gain.

Indexing (document details)
Advisor: Mueller, Keith J.
Commitee:
School: University of Nebraska Medical Center
School Location: United States -- Nebraska
Source: DAI-B 70/05, Dissertation Abstracts International
Source Type: DISSERTATION
Subjects: Health care management
Keywords: Consumer health informatics, Health information management, Medical records access, Personal health information
Publication Number: 3361042
ISBN: 978-1-109-19713-6
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