Research has shown that individuals who take an active role in their health and health care have better outcomes, lower costs, and higher functional status than those who take a more passive role. To be an active participant, individuals need information about themselves. However, most individuals are uninterested in taking on the responsibility of personal health information management (PHIM).
Adopting PHIM requires individuals to adopt new behaviors. This study begins to answer the question; What may influence students at an academic medical center to adopt PHIM? People are more likely to accept new ideas or take action when they perceive they will benefit from that idea or action. The most effective way of learning what is personally relevant to the specific target audience is to ask them.
A qualitative research design using focus groups to collect the data was completed at an academic medical center in a medium sized Midwestern city. This site was selected because the university offered students free Web based PHR.
The results of the study can be used to inform a to inform a social marketing strategy for promoting PHIM. Through the application of the Motivation, Opportunity, and Ability Model to the research findings, by comparing characteristics of the research participants to those of prior research, and by integrating the findings into the conceptual framework composed of a matrix of the marketing mix to the MOA Model, potentially personally relevant goals were identified. The students felt personally relevant goals were the need to maintain immunization records in an organized, convenient manner. They perceived that were healthy and had small amount of discretionary time, and favored systems that involved technology.
The message that may influence students to adopt PHIM would include increasing awareness, describing "how to," and scary story of those who suffered because they did not do PHIM. These messages would best deliver the messages by an authority, a celebrity, or an organization with nothing to gain.
|Advisor:||Mueller, Keith J.|
|School:||University of Nebraska Medical Center|
|School Location:||United States -- Nebraska|
|Source:||DAI-B 70/05, Dissertation Abstracts International|
|Subjects:||Health care management|
|Keywords:||Consumer health informatics, Health information management, Medical records access, Personal health information|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be