Dissertation/Thesis Abstract

Risk perception and enrollment decisions following a crisis: Northern Illinois University and February 14, 2008
by Bukowski, Thomas Joseph, M.A., Northern Illinois University, 2009, 101; 1468056
Abstract (Summary)

This project examined how the events of February 14, 2008 affected the risk perception and enrollment decisions of students attending Northern Illinois University in the subsequent fall and spring semesters. Thirty-four students at Northern Illinois University who were not present during the semester in which the February 14, 2008 shootings took place were interviewed and the resulting transcriptions were analyzed using the constant comparative method. The analysis resulted in six core categories that addressed four research questions posed by the review of literature. The results support the literature in how participants went about making a decision about which university to attend and their consultation of the media following a crisis event. However, the results conflict with the literature in how important safety was to the population in the college decision-making process, even in light of February 14, 2008. Implications for higher education institutions and further areas of research are provided.

Indexing (document details)
Advisor: Valde, Kathleen
Commitee: Cassidy, Bill, Gunkel, David
School: Northern Illinois University
Department: Communication
School Location: United States -- Illinois
Source: MAI 48/01M, Masters Abstracts International
Subjects: School counseling, Mass communications, Higher education
Keywords: College selection, Decision-making, Media influence, Risk perception, School shootings, Tailored communication
Publication Number: 1468056
ISBN: 978-1-109-32407-5
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