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Dissertation/Thesis Abstract

Producing commercial theatre in a competitive economy: Challenges facing theatrical productions in the United States
by Wu, Ning-Yu, D.B.A., Argosy University/Washington DC, 2008, 134; 3345755
Abstract (Summary)

As the risk of producing commercial theatre has recently been notably high, this research was designed to explore the challenges facing commercial theatre productions in the United States. This study surveyed the commercial theatre producers and asked their opinions regarding the current producing environment of commercial theatre. The analysis revealed that the top three challenges, as rated by the producers, among the activities involved in producing commercial theatre are finding theatres that are available for the productions, negotiating collective bargaining agreements, and reaching the target audience. The relationships between the top challenges and the producers’ involvement in the international market were also observed. The results suggested that a negative correlation existed between the difficulty of negotiating collective bargaining agreements and the producers’ level of involvement in the international market: as the level of difficulty of negotiating collective bargaining agreements increases, producers’ involvement in the domestic market appears to decrease. It should be emphasized that, because of the lack of precedent research, the findings are still considered exploratory; therefore, the information should be interpreted with caution and additional research in this area is necessary.

Indexing (document details)
Advisor: Robinson, Sean
School: Argosy University/Washington DC
School Location: United States -- District of Columbia
Source: DAI-A 70/01, Dissertation Abstracts International
Subjects: Management, Theater
Keywords: Broadway, Commercial theater, Producer, Theatrical production, Unions
Publication Number: 3345755
ISBN: 978-1-109-00854-8
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