This research addresses the question of whether individuals or groups induce deeper message processing of persuasive messages. An interaction between group entitativity and whether the group is an ingroup or an outgroup is predicted, where ingroups low on entitativity and outgroups high on entitativity are expected to induce deeper message processing. Entitativity measures the extent an aggregate of people is seen as a group (D. T. Campbell, 1958). Previous research shows contradictory results. S. G. Harkins and R. E. Petty (1987) have shown that high entitativity causes more message focus than low entitativity. R. J. Rydell and A. R. McConnell (2005) have shown that low entitativity causes more message focus than high entitativity. Hypotheses were not supported by the data. Post hoc analyses suggest that motivation to process persons and messages was greatest in the high entitativity ingroup condition. Predictions were revised by adding motivation as a variable.
|School:||Florida Atlantic University|
|School Location:||United States -- Florida|
|Source:||MAI 48/05M, Masters Abstracts International|
|Subjects:||Social psychology, Cognitive psychology|
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