The purpose of this quantitative predictive research study, using network adjacency matrix analysis, content analysis, Kruskal-Wallis one-way analysis of variance by rank, and regression analysis, was to determine to what degree networking relationship tie-strength relate to referral exchange results (utility) among members of a referral exchange goal-directed networking group in New Hampshire. This study considered the association of relationship strength in the context and construct of goal-directed networking groups. Moreover, the nature of a dyad relationship, being strong, weak, or nonexistent, would have an association to the referral results people experience. The primary theories this study extends are Granovetter’s (1973, 1983) and Burt’s (1992) work on tie-strength, structural networking and relationship properties. The survey sample included 184 networking participants engaged in a goal-directed networking group in New Hampshire. The survey results suggest that no correlation exists between relationship tie-strength and referral exchange results.
|School:||University of Phoenix|
|School Location:||United States -- Arizona|
|Source:||DAI-A 69/08, Dissertation Abstracts International|
|Subjects:||Management, Social structure, Organizational behavior|
|Keywords:||Cognitive balance, Goal-directed, Network, Referral, Relationship, Relationship tie, Small business, Tie strength|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be