The purpose of this quantitative predictive research study, using network adjacency matrix analysis, content analysis, Kruskal-Wallis one-way analysis of variance by rank, and regression analysis, was to determine to what degree networking relationship tie-strength relate to referral exchange results (utility) among members of a referral exchange goal-directed networking group in New Hampshire. This study considered the association of relationship strength in the context and construct of goal-directed networking groups. Moreover, the nature of a dyad relationship, being strong, weak, or nonexistent, would have an association to the referral results people experience. The primary theories this study extends are Granovetter’s (1973, 1983) and Burt’s (1992) work on tie-strength, structural networking and relationship properties. The survey sample included 184 networking participants engaged in a goal-directed networking group in New Hampshire. The survey results suggest that no correlation exists between relationship tie-strength and referral exchange results.
|School:||University of Phoenix|
|School Location:||United States -- Arizona|
|Source:||DAI-A 69/08, Dissertation Abstracts International|
|Subjects:||Management, Social structure, Organizational behavior|
|Keywords:||Cognitive balance, Goal-directed, Network, Referral, Relationship, Relationship tie, Small business, Tie strength|
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