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Dissertation/Thesis Abstract

Referral development results of relationship tie- strength for small business goal -directed networking groups
by Ouellette, Russell Leon, D.M., University of Phoenix, 2008, 237; 3326210
Abstract (Summary)

The purpose of this quantitative predictive research study, using network adjacency matrix analysis, content analysis, Kruskal-Wallis one-way analysis of variance by rank, and regression analysis, was to determine to what degree networking relationship tie-strength relate to referral exchange results (utility) among members of a referral exchange goal-directed networking group in New Hampshire. This study considered the association of relationship strength in the context and construct of goal-directed networking groups. Moreover, the nature of a dyad relationship, being strong, weak, or nonexistent, would have an association to the referral results people experience. The primary theories this study extends are Granovetter’s (1973, 1983) and Burt’s (1992) work on tie-strength, structural networking and relationship properties. The survey sample included 184 networking participants engaged in a goal-directed networking group in New Hampshire. The survey results suggest that no correlation exists between relationship tie-strength and referral exchange results.

Indexing (document details)
School: University of Phoenix
School Location: United States -- Arizona
Source: DAI-A 69/08, Dissertation Abstracts International
Subjects: Management, Social structure, Organizational behavior
Keywords: Cognitive balance, Goal-directed, Network, Referral, Relationship, Relationship tie, Small business, Tie strength
Publication Number: 3326210
ISBN: 978-0-549-79752-4
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