This study used a phenomenological approach to explore the perceptions and experiences of small business leaders in the manufacturing industry during the implementation of the North American Free Trade Agreement. Twenty small business leaders from Hermosillo, Sonora volunteered to participate in a comprehensive interview. The study revealed common elements in the leaders' strategies. The strategies required the leaders to learn, adapt, and evolve. The strategies addressed finance, process, human resources, and marketing. The leaders perceived two common factors as conditions for firm survival: process innovation and human resource development. In addition, the leaders' direct management of their employees allowed them to participate in the evolution of their firms while integrating the firm’s departments.
|Advisor:||DeNigris, John, III|
|School:||University of Phoenix|
|School Location:||United States -- Arizona|
|Source:||DAI-A 70/04, Dissertation Abstracts International|
|Keywords:||Business mortality, Leadership, Leadership in small business, Macroeconomics effects on business, NAFTA, North American Free Trade Agreement, Small business, Trade agreement|
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