Technology enterprise leaders encounter an intense global competition in the marketplace not experienced in former traditional domestic markets. To compete effectively, leaders have the opportunity to transition from a classic vertical integration strategy to an open innovation strategy. This enables the enterprise to create disruptive change in new markets using proprietary company innovations and technologies by creating spin-out companies led by entrepreneurial employees. The study examined results of Innovation Initiative Program by a major U.S. defense firm to encourage employee entrepreneurial spirit and assist employees to form innovative start-up ventures for spin-out of company proprietary technologies and innovations into new markets. The study examined factors that caused program to termination after only 5 years of operation and recommends program changes to the to make it more effective as a means to implement an open innovation strategy. The research identified six emergent themes: (a) Participant interest and motivation was high for a variety of reasons; (b) program objectives and processes were inconsistent and changed frequently; (c) the program realized significant successes in spite of changing objectives and processes; (d) there were significant program deficiencies leading to the ultimate termination; (e) major distractions within the firm and conditions outside the firm contributed to the ultimate program termination; (f) simple changes to program organization and leadership can make the program successful in the company and in other organizations. The study offers a four-factor model for program success in large and mid-sized process-oriented technology firms, not-for-profit institutions, government organizations, and universities.
|Advisor:||Morris, Johnny L.|
|School:||University of Phoenix|
|School Location:||United States -- Arizona|
|Source:||DAI-A 69/08, Dissertation Abstracts International|
|Subjects:||Management, Organizational behavior|
|Keywords:||Bureaucracy, Corporate culture, Entrepreneurship, Innovation, Open innovation strategy, Technology, Technology enterprise|
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