This project describes both the process used to create a web style guide for a higher education institution as well as the final product. I established the value of a web style guide, consulted published literature on best practice for style guide creation, evaluated web style guides from around the country, and formed a content-based method of creating a web style guide. Based on this process, I recommend that web style guides should combine the editorial and technical standards of a website, to better reflect the changing nature of web communications. Technical communicators who use this process will have a web style guide that can help their website earn higher search engine results, satisfy federal and state accessibility requirements, and better serve their end users by making information easier to find.
|Advisor:||Reyman, Jessica L.|
|Commitee:||Eubanks, Philip E., Schaeffer, John D.|
|School:||Northern Illinois University|
|School Location:||United States -- Illinois|
|Source:||MAI 47/03M, Masters Abstracts International|
|Subjects:||Community college education, Rhetoric|
|Keywords:||Accessibility, College, Web standards, Web style guide, Writing|
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