This study collected and analyzed information about Independent Gasoline Station With Convenience Store (GSWCS) Operators' thinking to understand their challenges. The researcher utilized a cross-sectional mixed methods one-time online survey design. Sixty-nine small (owned one, two, or three businesses, n=69) and large (owned four or more businesses, n=131) independent GSWCS Operators' perceptions of common practices, technology, and challenges. There were differences between the two groups on their practices, the ways they deal with customer expectations and demands, and the challenges that their businesses faced. The operators generally reported that they used professional associations and the Internet to obtain information about their business. Few had embraced social media or other advanced technology as a way to enhance their sales. Recommendations were made for the operators, and for future research.
|Commitee:||Coon, Byron J.|
|Department:||School of Business|
|School Location:||United States -- Washington|
|Source:||DAI-A 82/9(E), Dissertation Abstracts International|
|Subjects:||Business administration, Management, Entrepreneurship|
|Keywords:||Business practices, Convenience store operators, Independent gasoline station|
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