The following Master’s thesis addresses the media coverage of President Dilma Rousseff’s impeachment, notably how the Brazilian press predominantly supported her removal from office. The main argument proposed is that, as representatives of the elite, who felt threatened by the 13 consecutive years of left-wing governments, “electronic colonels” utilized the broadcasting outlets that they own to influence the masses into believing that the impeachment was legitimate. In order to set a theoretical foundation regarding the elite and the media, Gaetano Mosca’s “Ruling Class” and the “Propaganda Model” proposed by Noam Chomsky and Herman Edward are examined. The research then offers a historical overview of the rise of the Brazilian elite and its evolution over time. It especially focuses on how, regardless of the law strictly forbidding it, many politicians are now shareholders in news companies, which ultimately jeopardizes freedom of speech and thus democracy. What the case study reveals is that, although most of the media conglomerates were either founded in defiance of the establishment or by first generation immigrants, they have themselves eventually integrated the Brazilian elite. This explains why, in most cases, they promoted Dilma’s indictment. The impeachment was a political and media manipulation by the elite to bring back the Right to power without having to face elections.
|Commitee:||Golub, Philip, Cohen, James|
|School:||The American University of Paris (France)|
|Department:||International Affairs, Conflict Resolution and Civil Society Development|
|Source:||MAI 82/8(E), Masters Abstracts International|
|Subjects:||Political science, Latin American history|
|Keywords:||Brazil, Coronelismo eletrônico, Elite, Impeachment, Partido da Imprensa Golpista, Politics|
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