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Dissertation/Thesis Abstract

An Economy of 'Likes': Instagram and Debord's Spectacle
by Pulitzer, Jacob D., M.A., Georgetown University, 2020, 57; 28261591
Abstract (Summary)

Instagram constitutes an economy of “likes.” Users exchange “posts”—commodities in this new spectacle—for capital in the form of “likes” and comments. Instagram does not represent a new social forum, but rather a reconstitution of market forces into socio-digital space. This critique draws on the discipline Critical Theory, and especially the work of Guy Debord in Society of the Spectacle. The roots of this project spring from Marx’s critique of capitalism, Hegel’s dialectical method, and Freud’s theory of mind (psychoanalysis).

Indexing (document details)
Advisor: Tinkcom, Matthew J.
Commitee: Osborn, J. R.
School: Georgetown University
Department: Communication, Culture & Technology
School Location: United States -- District of Columbia
Source: MAI 82/7(E), Masters Abstracts International
Subjects: Communication, Philosophy, Web Studies
Keywords: Critical theory, Debord, Instagram, Marx, Social media, Society of the Spectacle
Publication Number: 28261591
ISBN: 9798557091824
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