As a travel destination, Bali, Indonesia, is often associated with images of romance, exoticness, and paradise. This thesis investigates the role Instagram (IG) travel influencers play in the (re)construction of Bali, Indonesia. The practices of IG travel influencers are rooted in a set of neoliberal structures that ascribe power and profitability to their posts as they market symbolically shaped, imagined lifestyles to their followers. An in-depth semiotic and ethnographic analysis of these posts reveals that the colonial-based notion of Bali as a paradise for Westerners is reshaped into commodifiable (Insta-)symbols; these posts, in turn, produce the identities and experiences of IG travel influencers as desirable and aspirational commodities. This thesis discovers that IG travel influencers’ Bali-posts construct 'Bali, Instagram,' a fictive place that draws from the terroir of IG and Bali, Indonesia, in the (re)construction of Bali as an insta-worthy travel destination and the creation of young, cool, and mobile identities in paradise.
|Commitee:||Rousso-Schindler, Steven, Quintiliani, Karen|
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 82/6(E), Masters Abstracts International|
|Subjects:||Cultural anthropology, Communication, Social research, Information Technology, Web Studies, Recreation|
|Keywords:||Bali, Indonesia, Instagram, Place-making, Social media, Tourism, Visual anthropology|
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