Dissertation/Thesis Abstract

Developing a Guide to Social Media Nutrition Messaging for Young Adults
by Chung, Sun Ho, M.S., California State University, Long Beach, 2020, 116; 28028807
Abstract (Summary)

The purpose of this directed project was to develop a nutrition professional’s guide to social media messaging for young adults. Specifically, the guide teaches how to define a target audience, identify that audience’s educational and communication needs, and how to translate those needs into effective social media content. A tool to brainstorm a social media content plan allows the user to apply the concepts covered. The guide concludes with a list of external resources for topics that are outside of the scope of the guide. Though this guide focuses on young adult audiences, it can be modified for other populations.

A group of six registered dietitian nutritionists (RDNs) who use social media as part of their professional life reviewed the guide and provided critical insight and recommendations for revisions. Overall, they agreed that the guide is well-organized, useful, and of good quality.

Indexing (document details)
Advisor: Blaine, Rachel
Commitee: Frank, Gail, D'Anna, Laura, Le, Tram
School: California State University, Long Beach
Department: Family and Consumer Sciences
School Location: United States -- California
Source: MAI 82/6(E), Masters Abstracts International
Subjects: Nutrition, Public Health Education, Web Studies, Educational technology, Mass communications
Keywords: Social media, Young adults, Social media audiences, Dietitian
Publication Number: 28028807
ISBN: 9798698595038
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