Various quantitative research studies have been published by international institutions on Togo and other regional West African countries reporting the existence of a positive relationship between economic and trade reform initiatives and economic and trade performance. Less seems to be known about how Togolese business leaders react to reforms imposed by the government and how economic and trade reforms affect international commerce. The purpose of this qualitative case study was to explore how economic reforms and trade facilitation affect the internationalization efforts of firms in Togo and the types of strategies firms adopt to obtain the benefits of economic reforms. The researcher collected and analyzed qualitative raw data in various forms to gain a deeper understanding of the phenomenon in its real-life context. Through interviews with open-ended questions in an audio-recorded phone call or face-to-face meetings, observations, and documents, study data were collected and then entered into NVivo software for analysis. Participants of this study were a small sample of leaders from reform institutions, leaders from Togolese government authorities, leaders from Togolese business firms. The findings of this study indicate trade and economic reforms and trade facilitation drive the daily international business activities of firms. The findings also indicate leaders of domestic firms in Togo that are involved in international business should strategize to pursue increased quality of products and services, as well as the manufacturing of domestic products with the transformation of local raw materials and local agriculture products to boost export and succeed in international competition.