This study addressed whether the costs associated with having a Corporate Social Responsibility (CSR) program offset the reputational harm losses caused by an organizational Corporate Social Incident (CSI), specifically from financial fraud exposure. A recent study conducted by Johnson, Xie, & Yi, focusing on the costs associated with financial fraud, found that 6% of customers surveyed stopped doing business with a company that was caught in a financial fraud scandal (2014). A Cone Communication study (Communication, 2017) not only found that 88% of consumers would stop doing business with a company that was irresponsible or deceptive in their business practices, but that nearly one-in-two had boycotted a company in the previous year for irresponsible business actions. This qualitative case study approached the problem by using a phenomenology approach that focused on how consumers alter their confidence and behavior when CSR programs and financial fraud are present. The results of this study show that there is a significant relationship between the company's CSI and its reputation. Qualitative data for each section resulted in keywords being none or nothing, and the four themes that surfaced were customer services, employees, reputation, and confidentiality. Each theme should be equally focused on as a means to create business strategies that effectively offset the negative impact a CSI may have on a company.
|Commitee:||Halstead, John, Bakari, Marie|
|Department:||School of Business and Technology Management|
|School Location:||United States -- California|
|Source:||DAI-A 82/4(E), Dissertation Abstracts International|
|Subjects:||Finance, Business administration, Banking|
|Keywords:||Banking industry, Corporate Social Incident, Corporate Social Responsibility, ESG, Financial fraud, Wells Fargo|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be