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Dissertation/Thesis Abstract

Generation Z: Motivational Needs of the Newest Workforce
by Hardin, Ramona Marie, D.B.A., Northcentral University, 2020, 125; 28001975
Abstract (Summary)

Human resources management (HRM) professionals are tasked with managing multi-cultural and multi-generational workforces. In the current work environment, four generations coexist, with Generation Z as the newest. Each generational cohort, Baby Boomers, Generation X, Millennials, and now Generation Z, have unique motivational needs that influence employee tenure and turnover. Employee turnover places demands on organizational efficiency and profitability due to recruitment costs, training demands, loss of intellectual knowledge, and potential loss of market, return on investment, and business relationships. As Baby Boomers exit the workforce daily, generational knowledge, work ethics, and their high level of engagement decreases. The purpose of this quasi, non-experimental, and correlational quantitative design study was to statistically analyze responses from Generation Z participants to determine their professional motivational needs. By comparing the Generation Z participant responses with Millennial participant responses, employers may be able to apply the findings and provide work environments that could enhance job satisfaction, thus minimize employee turnover and predict how Generation Z will interact with employees from multiple generations. An electronic survey was used to gather data from Generation Z and Millennials students from two community colleges located in Central Texas. Descriptive statistics were used to explore the trends of the generation cohort and variables. A MANOVA was used to address the research question and three sub-questions. The null hypotheses (H10 and H20) were rejected, suggesting that there were significant differences in autonomy (satisfaction/frustration) and competence (satisfaction/frustration) by generation. The null hypothesis (H30) was partially rejected, suggesting that there were significant differences in relatedness frustration, but not relatedness satisfaction, by generation.

Indexing (document details)
Advisor: Mugrave, Jon
Commitee: Richie, Kathy, Sopko, Leila
School: Northcentral University
Department: School of Business and Technology Management
School Location: United States -- California
Source: DAI-A 82/1(E), Dissertation Abstracts International
Subjects: Business administration, Behavioral Sciences, Management
Keywords: Employee retention, Generation Z, Human resource management, Millennials, Motivational needs, SDT
Publication Number: 28001975
ISBN: 9798662400139
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