Dissertation/Thesis Abstract

#Crowded Conversations: Audience Diversity and the Authentic Self
by Martinez, Anjelica M., M.S., The University of Texas at San Antonio, 2020, 93; 27993639
Abstract (Summary)

Interpersonal communication has dramatically evolved from real-life to online interactions through social media networks. Online communication however comes with caveats, namely, an exact perception of who can see generated content, and how this format influences self-presentational and identity motives. This thesis aimed to fill this gap in this literature on identity need fulfillment and the mediational role of belongingness and distinctiveness on audience diversity. This thesis had UTSA Sona participants (N = 560 participants) across Facebook, Twitter, and Instagram. Participants were prescribed eight identities: Political Orientation, Gender, Sexual Orientation, Religious Orientation, Secularism, Race, Introverted/Extroverted, and Anxiousness, and answered questions along each identity and audience variability measurements. Multilevel structural equation modeling revealed significant positive relationships between audience diversity and belongingness, and both belongingness and distinctiveness and authenticity. Significant differences between social medias determined Twitter as associated with the highest reported levels of distinctiveness and belongingness.

Indexing (document details)
Advisor: Pillow, David R.
Commitee: Crabtree, Meghan A., McNaughton-Cassill, Mary
School: The University of Texas at San Antonio
Department: Psychology
School Location: United States -- Texas
Source: MAI 81/12(E), Masters Abstracts International
Subjects: Web Studies, Communication, Social psychology
Keywords: Audience diversity, Authenticity, Optimal distinctiveness theory, Social media
Publication Number: 27993639
ISBN: 9798641461175
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