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Dissertation/Thesis Abstract

A Numbers Game: Factors Influencing Generated Revenue at the NCAA Football Championship Subdivision (FCS) Level
by Howdeshell, Matt, Ed.D., Northern Arizona University, 2020, 312; 27958382
Abstract (Summary)

The purpose of this observational exploratory study was to understand which factors most influences generated revenues of FCS ICA departments. The study’s dependent variable was generated revenues of FCS ICA departments. The study’s population was all 125 FCS ICA departments, and the study’s sample included all 75 public FCS ICA departments for which there were financial records available. Nineteen independent variables were analyzed, including athletic success variables in men’s basketball and football (i.e., winning percentage, postseason appearances) and institutional characteristics (i.e., enrollment, county per-capita income, county population). The study utilized a quantitative methodology, including correlation and multiple regression analyses to determine if there was a significant relationship between generated revenues of FCS ICA departments and the independent variables.

The research questions of this study sought to understand which variables have the most significant effect on generated revenues, how much variance in generated revenue each variable accounts for, if any of the variables are significant indicators of generated revenue, and do Football Bowl Subdivisions (FBS) and professional sports franchises have a negative effect on generated revenues of FCS ICA departments? This study utilized athletic capitalism (Diede, 2005) theoretical framework to review the literature surrounding ICA department funding and finances and analyze the results of this study. Athletic capitalism is a hybrid of academic capitalism, institutionalism, and resource dependency theoretical frameworks.

Four key findings emerged from the quantitative analysis. Student-athletes showed to be the most significant indicator of generated revenues, which supports current conversations about student-athletes ability to profit from their Name, Image, and Likeness (NIL). The sport of football had more impact on generated revenues than any other sport, and sustained success in football was more important than only recent success. County per-capita income had a significant influence on generated revenues of FCS ICA departments, showing it is essential for FCS ICA administrators to consider the amount of disposable income in their immediate proximity when setting pricing and policy. FBS ICA departments near FCS ICA departments had a negative impact on the FCS ICA department’s generated revenues. The findings of this study have important implications for FCS ICA leadership with policy development, strategic planning, and resource allocation.

Indexing (document details)
Advisor: Ewing, Kris, Brazelton, Grady
Commitee: Blair, Karyn, Ali-Joseph, Alisse
School: Northern Arizona University
Department: Educational Leadership
School Location: United States -- Arizona
Source: DAI-A 81/12(E), Dissertation Abstracts International
Subjects: Higher Education Administration, Education finance, Sports Management
Keywords: Football Championship Subdivision (FCS), Generated revenues, Influencing, Intercollegiate athletic departments, National College Athletic Association (NCAA)
Publication Number: 27958382
ISBN: 9798645478438
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