The aim of my doctoral thesis entitled "The impacts of medial internet use on traditional print media" was to investigate how German print-media is changing under the impact of online-media. As corpus of research I used the local daily newspaper Mainpost, the national daily newspaper Süddeutsche Zeitung and the weekly magazine Spiegel. I was doing research on the front-page stories of the three print-media and compared them among each other in the period between June–August 1999 and June–August 2009. My hypothesis: Considering the increasing competition through free online-media, traditional print-media has to find their own distinguished profile to survive. This objective is preferrable reached through a quality improvement. The reason is that people request to get information in a fast manner by using online-media. They mainly read short articles - longer ones are rarely consumed because of online reading habits. Idealy one receives better researched background stories in the print-media afterwards. Moreover, local newspapers have to concentrate their reporting on regional issues. My examination shows that all newspapers analyzed tend towards the trends mentioned above. However there are some issues in which print-media still has to catch up. Therefore my doctoral thesis not only reflects the empirical reality but also gives concrete advice for journalists.
There is no similar empirical study in the field of German linguistics yet. Even though there is research concerning the area of online- and print-media development, there is none referring from one to the other media. There is a lack of current research in the fast developing world of new media. There is also still some research in the field of quantitative examination to be done: One doesn't find a scientific study based on empirical data, that is sufficiently informing about the impact of new media regarding the use of written language in print-media. This deficit in current research was reduced by my thesis. To find out more about the influence of new media use on print-media I combined qualitative and quantitative methods. However I didn't just analyse the language of the texts, but also examined economical and social issues. For that reason this doctoral thesis is an interdisciplinary piece of work, from its subject belonging to the field of media linguistics. This new area of research represents an intersection between linguistics and media science. After realising that my thesis would be an interdisciplinary one, I decided to write it underneath the supervision of the Graduate School of Humanities Würzburg.
|Advisor:||Schwitalla , Johannes , Klein , Wolf Peter , Holly , Werner|
|School:||Bayerische Julius-Maximilians-Universitaet Wuerzburg (Germany)|
|Source:||DAI-C 81/7(E), Dissertation Abstracts International|
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