Digital mediation has posed a challenge to the dominance of mainstream media institutions, particularly with the emergence of a new class of pundits that operate exclusively online through services such as YouTube, Twitter, and Soundcloud. During the primary election season for the 2020 Presidential Election Bernie Sanders reprised his candidacy from 2016 with a strong and notoriously vocal base of support that has a reputation for being predominantly online youths. The following utilized a grounded methodological approach to see what meaning making practices were utilized by Bernie Sanders supporters and Democratic Socialists of America (DSA) members while they navigated the increasingly complex mediascape. The interpretive process of the participants when selecting, consuming, and verifying media was filtered through a narrative analysis pioneered by Roland Barthes as well as the propaganda model created by Edward Herman and Noam Chomsky. This study found that there was a landscape of thought that ranged from far-left radical to classical liberal with wildly varying interpretations of media, the role of digital media in their lives, and conflict resolution strategies utilized to navigate the complex ideological space that had become energized by the controversial introduction of an open socialist on the presidential level.
|Commitee:||Frey-Spurlock, Connie, Martino-Taylor, Lisa|
|School:||Southern Illinois University at Edwardsville|
|School Location:||United States -- Illinois|
|Source:||MAI 81/12(E), Masters Abstracts International|
|Subjects:||Social research, Sociolinguistics, Political science|
|Keywords:||Digital media, Noam chomsky, Postmodernism, Roland barthes, Semiotics, Sociology|
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