Dissertation/Thesis Abstract

Snap—They Learn: A Case Study Using Snapchat to Motivate High School Students
by Johannes, Joanna Lee, Ed.D., Northcentral University, 2020, 281; 27957887
Abstract (Summary)

Visually based social media are very popular in motivating teenagers on the social side of their life. However, there has been little research examining the level of effectiveness when the social media is used in a classroom to motivate teenage students. As more teenagers are requiring immediate gratification to experience motivation, sitting in a traditional, brick-and-mortar classroom in a lecture-based environment can contribute to diminished motivation among this age group. When a student loses motivation to learn, the long-term effects can be catastrophic. The need to find ways to motivate students through new and innovative tools was the focus of the study. Snapchat was chosen for this case study as a possible teaching and learning tool that could serve to motivate students. Four research questions guided the purpose of this qualitative design and development single-case study, which was to describe the process used to integrate and evaluate Snapchat as an educational tool and to report its motivational influence on one cohort of teenagers. This involved a total of 21 participants. One teacher, one control group of ten students (n=10) and one experiment group of ten students (n=10). Snapchat interventions were designed to replace traditional teaching techniques. Interviews with the teacher on a pre- and post-intervention basis were performed. Personalized journals for the teacher and the students experiencing the interventions were used to document their perceptions and Kirkpatrick Likert scale post-study surveys for all participants were used as the main feedback platforms to collect information. The NVivo software was used to categorize the various references into original themes discovered in the Literature Review. This study revealed two new themes that emerged with strong pertinence: humor and distraction. The data findings revealed that students favored the Snapchat interventions over traditional teaching. Furthermore, 90% of the students reported that the pictures/images and humor associated with the Snapchat interventions

Indexing (document details)
Advisor: Armstrong, Ann
Commitee: Bloomberg, Linda, Watts, Steve
School: Northcentral University
Department: School of Education
School Location: United States -- California
Source: DAI-A 81/11(E), Dissertation Abstracts International
Subjects: Educational technology, Social studies education, Secondary education
Keywords: Classroom technology, Design and development, Snapchat, Social media, Student motivation, Teaching strategies
Publication Number: 27957887
ISBN: 9798643175438
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