The researcher focused on both managerial and non-managerial internal communication of business strategy. This research sought to answer the following questions: First, how do employees in United States organizations perceive their organization’s communication effectiveness? Second, how has the use of multimedia approaches impacted the effectiveness of communicating business strategies to the employees? Last, what are the various ways in which an organization could modify their communication for employees to better understand its business strategy? The research used a nonexperimental qualitative research method to analyze multiple case studies. Eighteen employees from three United States organizations consisting of one manager and five non-managers from each company were interviewed. Through data collection and analysis, the researcher incorporated Lofgren's six-step process of transcription, labeling of results samples, categorizing, labeling of the categories, providing a hierarchy to the categories, and drawing up the results. Data analyzed showed that successful leaders had better communication strategies in their operations across major job descriptions and departments within the business organization compared to the unsuccessful ones. The themes found were necessary information should be provided, better distribution of information across sections, better productivity and condensing of information, increased use of visuals, and improving information presentation approaches. The researcher provided an in-depth analysis of existing communications models within the organizations. Notably, all three business organizations successfully exhibited elaborate communication systems.
|Commitee:||Robinson, Gary, Blando, Judy|
|Department:||School of Business and Technology|
|School Location:||United States -- Minnesota|
|Source:||DAI-A 81/8(E), Dissertation Abstracts International|
|Keywords:||Business strategy, Communication strategy, Internal communication, Medium theory, Organizational business strategies, Strategic business plans|
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