Asem A. Alomari
THE IMPACT OF SOCIAL MEDIA USE ON STUDENTS’ ACADEMIC PERFORMANCE: A FIELD STUDY AT A MID-SOUTH UNIVERSITY
The proliferation of social media dictates the need to take a profound and scientific look at the influence of it on individuals. This study investigated if there is a significant correlation between the purposes of use, time spent by students, motives and gratifications, and university students’ academic performance. 971 responses were collected through an online survey using a convenience sample technique. This study found that participants use social media more for socialization and entertainment needs rather than academic needs and purposes. This study suggested a statistically significant correlation existed between time spent on social media and participants’ entertainment purposes of use and their academic performance. A statistically significant correlation was not found between participants’ socialization and academic purposes of use, instrumental and ritualistic motives, and students’ GPA. The key factor that determines the possible impact of social media use is how much time a student spends on social media platforms.
|Commitee:||Hall, Holly Kathleen, Bowman, Mike|
|School:||Arkansas State University|
|School Location:||United States -- Arkansas|
|Source:||MAI 81/8(E), Masters Abstracts International|
|Subjects:||Mass communications, Educational technology, Communication|
|Keywords:||Academic performance, College students, Media and GPA, Social media, Social sites usage|
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