Dissertation/Thesis Abstract

The Impact of Social Media Use on Students’ Academic Performance: A Field Study at a Mid-South University
by Alomari, Asem A., M.S.M.C., Arkansas State University, 2019, 113; 27543641
Abstract (Summary)

Asem A. Alomari

THE IMPACT OF SOCIAL MEDIA USE ON STUDENTS’ ACADEMIC PERFORMANCE: A FIELD STUDY AT A MID-SOUTH UNIVERSITY

The proliferation of social media dictates the need to take a profound and scientific look at the influence of it on individuals. This study investigated if there is a significant correlation between the purposes of use, time spent by students, motives and gratifications, and university students’ academic performance. 971 responses were collected through an online survey using a convenience sample technique. This study found that participants use social media more for socialization and entertainment needs rather than academic needs and purposes. This study suggested a statistically significant correlation existed between time spent on social media and participants’ entertainment purposes of use and their academic performance. A statistically significant correlation was not found between participants’ socialization and academic purposes of use, instrumental and ritualistic motives, and students’ GPA. The key factor that determines the possible impact of social media use is how much time a student spends on social media platforms.

Indexing (document details)
Advisor: Jackson-Pitts, Mary
Commitee: Hall, Holly Kathleen, Bowman, Mike
School: Arkansas State University
Department: Radio-Television
School Location: United States -- Arkansas
Source: MAI 81/8(E), Masters Abstracts International
Source Type: DISSERTATION
Subjects: Mass communications, Educational technology, Communication
Keywords: Academic performance, College students, Media and GPA, Social media, Social sites usage
Publication Number: 27543641
ISBN: 9781392755297
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